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Hospitality & Hospitals - Happy New Year

  • Writer: Stephan Busch
    Stephan Busch
  • Dec 24, 2025
  • 7 min read

Like every year I like to send the Xmas Message that I wrote many years ago. We - hospital staff, nurses, care takers, medical staff and we - hospitality staff always had a lot in common. My wish is that we reunite again - treat ourselves respectfull and choose a language to communicate that is stern, but honest, tolerant and - just nice! Hospitality can only be diverse, top notch, exciting and a pleasure in times of peace! Hospital and Clinic staff love peace even more than we can imagine. So for a better year to come in peace and with respect.


For the pictures I choose Emerald Lake Lodge a wonderful hotel in the Rocky Mountains that I had the pleasure to work for many years ago. A place of nature, beauty and peace! A message!




Xmas and New Year is a time for relaxation, family time and of course big spending! For hospitals and hospitality it is also the time of madness when the similarities between hospitals and hotels and restaurants are most obvious .




We have a lot in common




Already during the year we have a lot in common. Not only do we both provide bed and breakfast – of different standard where sometimes the hotel is better and – honestly - sometimes the hospital. We also work for little money with as much unpaid overtime as possible. We work on public holidays and weekends. We are really busy in the evenings, late into the night and at all impossible times when everybody else is on the couch.




Our feet are used to a marathon every day. We are constantly in contact with our clients who tell us that we are the best, they love us - right after the other guy told us that we are the biggest useless piece of crap and should be skinned and shot! We love them all!




If you work in hospitals or in hospitality you appear to be a mental case. Actually – you are! The only reason why they don’t put us in this long sleeved white shirts is that they need us to do the work. And then comes Xmas and New Year and they need us even more!




Lets blow up the old year




The festive season starts for hospitals early because as soon as the first firework gets sold the first people start to blow themselves to pieces. Burns are routine and they can only compete with traffic accident victims as nobody could have foreseen snow and ice on the roads in winter.




In hotels and restaurants the Christmas and New Year parties have started already as every company has to entertain their Board, investors and employees. Bankers have to spend as much as possible of their expense account - your money - before the end of the fiscal year and families that don’t want to see each other under the Christmas tree finish this part of celebrations off early. Reservations for New Years Eve and the important Christmas days are pouring in. The owners and managers push hard to take as many reservations as possible in order to make maximum money.




“Shall we open the terrace?”


“In December - minus -5 Celsius?”


“It’s just a matter of selling it right!”


“Put one more table near the fireplace!”


“It’s getting too close. You want to burn them?”


“Extinguish with Champagne and put it on their bill!”


“We need more staff!”


“No - once a year they can move faster and work longer!”




“Do we pay overtime?”




“It's hospitality! It’s what they have chosen for themselves! Not my problem!”




Back in hospital the pre-season victims are getting treated while preparations starts for the Christmas time when Grandma falls into the potato salad, the rustic holiday makers are chopping wood and body parts in equal amounts and self-made Christmas presents put super glue in festive looking eyes! What a joy! As on every weekend or late at night it is a good Christmas season tradition that in the hospital emergency room people will show up with a two-week-old toothache, a headache, nose bleeding or with a slight feeling that they might not be that well at all.




These people of course tremendously help Emergency Nurses and Doctors to get a little relaxing distraction from the serious cases that are piling up. Hospital duty schedules for the peak days are getting prepared. Of course, nobody has to work on New Years Eve or Christmas Eve who has children, relatives or great invitations.




Are you joking? It’s a hospital! It’s what they have chosen for themselves! Not our problem!”




Then the wonderful days are here! In our hotels and restaurants we elegantly serve Champagne and 8-course menus. We smoothly pull the cork out of the 1999 Chateau Petrus and flambé the Crepes Suzette to perfection. The sommelier tastes every single bottle for the big banquet to make sure they have no cork and now has to be discreetly carried to the linen room to have a nap.




The headwaiter explains with outmost dignity and in colourful, elegant words the Amuse bouche to the guest who, after the third Martini really doesn’t care. It is the same elegant headwaiter who ten minutes ago shouted the final words in the staff briefing. ”Take the finger out of the a…! It’s run or die today!” There is a back and a front of the house! In the back we sweat and swear, calm down the dishwasher in tears and try to find one more coffee spoon. Just one more coffee spoon, please!




Meanwhile, the elderly lady that has burnt her fingertip on the table candle runs to the toilet to save her dress from spots - stumbles over the carpet - hits the waiter with a tray full of Champagne glasses - scatters them all over the place and all those very well dressed people. Wonderful! We clean up – pay for the mess - and arrange her transport to the hospital where our soul mates will take care of her.




The cook down in the kitchen who just burnt himself the fifth time today is okay - at least up to now no real deep cuts - no intestines hit! But the day is still not over! Good that we don’t have time to feel the pain. Aren’t we lucky?




Peter the new waiter gets the order from the headwaiter to pick up the bloody damned goose for table 5 from the kitchen. Peter hurries and snatches the goose looking lamb at the kitchen counter as fast as he can. Proudly given to the headwaiter - the headwaiter is willing to kill him! The cook is ready to kill him! So a kick from the headwaiter brings him back to the serial killer smile of the Executive Chef who hands him the real goose as this moron seems not to know the difference between a fish and a tree. “And the sauce you take with it” says the Chef. “Either in the dish or I can spread it all over your jacket. What is easier for you?” Peter feels great tonight and hurries back to the headwaiter who wants to kill him. Peter joined hotel business because he likes to work with people. Great choice!




Meanwhile in the hospital the first totally drunken ones arrive. Finally! The nurse already had the feeling that something was missing tonight! Most threw up in the ambulance but some saved it for the reception here. Thanks from everybody working here - now the aroma comes close to perfection! It smells of burns, blood, urine, medicine, alcohol, sweat and … yes – the guy with the food poising and diarrhea adds one more component. Thanks - almost perfect!




Where in hotel and restaurants it starts to calm down after midnight to three o’clock our soul mates working in hospitals are experiencing peak time. It’s peak season. The hotel and restaurant and hospital owners make top profits. Thinking about the overtime not paid to the staff it even looks better. They get tips anyway! The staff can count their tips later but divided through the 18 hours they worked today it is better not to mention it. And they still have to clean up. The hospital staff doesn’t even get tips.




The hospital accountant will also be happy – next week. He is in the Maldives as office hours are office hours. The Insurances are happy too. Good – tough enough - they will have to put in some overtime to increase fees for everybody who claimed something tonight. Your injury will heal thanks to the hard working staff in the hospital – the increase in insurance payments will never go away – thanks to the guy from the insurance - who is right now also in the Maldives!




Believe it or not! As perverted as it might sound! We like it! We enjoy working hard, putting ourselves to the edge and we even have fun doing so! To survive all this we also have a healthy life style in common consuming a lot of coffee, cigarettes and alcohol – alcohol of course after work – mostly! We love our colleagues – we have a common bound. We serve! We have a rough language and a straight forward behaviour. We talk straight and have tremendous amounts of empathy, sympathy , tolerance and respect for everybody. If someone recorded the talk in a hospital or in a hotel we could be all charged with discrimination, racism, abusive language and many other felonies.




We are not politically correct – we are just honest and we care. We do it all for you but - honestly - we don’t give a dam what you think of us – we will still serve you!


Thanks to all of you in hospitals and hospitality! Merry Christmas and a Happy New Year!


Stephan Busch has an invaluable and diverse experience in the hospitality industry ranging from senior management positions with the most renowned hotel and resort companies to the project development - launch of operations, business development- for hotel and cruise companies in Asia, Europe, Canada and Russia.


His expertise includes not only planning, opening and operating  of hotels, international golf clubs, airports, resorts and cruise ships, but also successful  restructuring and repositioning of businesses during the financial crisis in Asia.


Stephan Busch earned his Master Certificate in Hospitality Management from Cornell University, USA and served many years as Academic Director / Faculty of Hospitality & Tourism at the State University for Humanities RGGU Moscow as well as the Swiss International University St. Petersburg.


 
 
 

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© 2017 by Stephan Busch

Training & Lecture Catalogue

Trainings- und Vortragskatalog

It´s Just Hotel Service  ·  Stephan Busch

Hotels  ·  Restaurants & Catering  ·  Cruise Ships  ·  Clubs  ·  Universities

hotelservicemore.com

About this catalogue / Über diesen Katalog

EN — This catalogue presents practical trainings and lectures for hospitality and cruise companies, as well as universities and schools. The programmes combine field-tested operational know-how (hotel openings, fine-dining service, cruise hotel operations, club management) with the skills the market demands in 2026: guest-experience excellence, emotional intelligence, service recovery, AI and digital fluency, leadership and staff retention. All formats are available as group trainings, workshops, one-on-one coaching, and keynote lectures, and can be tailored to each client.

DE — Dieser Katalog präsentiert praxisnahe Trainings und Vorträge für Hotellerie- und Kreuzfahrtunternehmen sowie Universitäten und Schulen. Die Programme verbinden praxiserprobtes operatives Know-how (Hoteneröffnungen, Fine-Dining-Service, Hotelbetrieb auf Kreuzfahrtschiffen, Clubmanagement) mit den Kompetenzen, die der Markt 2026 verlangt: exzellente Gästeerfahrung, emotionale Intelligenz, Beschwerdemanagement, KI- und Digitalkompetenz, Führung und Mitarbeiterbindung. Alle Formate sind als Gruppentrainings, Workshops, Eins-zu-eins-Coaching und Keynote-Vorträge verfügbar und individuell anpassbar.

I. Service & Guest-Experience Trainings

I. Service- und Gästeerlebnis-Trainings

1.  The Art of Anticipation: Five-Star Service Beyond the Standard

DE:  Die Kunst der Antizipation: Fünf-Sterne-Service jenseits des Standards

Format: Group training / workshop

Audience / Zielgruppe: Front-of-house, F&B and front-desk staff in hotels, fine dining and cruise

Suggested duration / Dauer: 1–2 days

EN — Teaches staff to read guests and anticipate needs before they are voiced — the difference between correct service and memorable hospitality. Covers observation, timing, body language, personalised touches and the discreet luxury of being one step ahead.

DE — Vermittelt dem Personal, Gäste zu lesen und Bedürfnisse vorwegzunehmen, bevor sie geäußert werden — der Unterschied zwischen korrektem Service und unvergesslicher Gastfreundschaft. Behandelt Beobachtung, Timing, Körpersprache, persönliche Aufmerksamkeiten und den diskreten Luxus, einen Schritt voraus zu sein.

 

2.  A Complaint Is a Gift: Service Recovery That Builds Loyalty

DE:  Eine Beschwerde ist ein Geschenk: Beschwerdemanagement, das Loyalität schafft

Format: Group training / workshop

Audience / Zielgruppe: All guest-facing staff and supervisors

Suggested duration / Dauer: 1 day

EN — A practical service-recovery method that turns complaints into loyalty. Participants learn the steps of acknowledging, empowering front-line decisions, recovering gracefully under pressure and following up — with role-plays drawn from real hotel, restaurant and cruise situations.

DE — Eine praxisnahe Service-Recovery-Methode, die Beschwerden in Loyalität verwandelt. Die Teilnehmer lernen die Schritte des Anerkennens, der Entscheidungskompetenz an der Front, des souveränen Reagierens unter Druck und der Nachbetreuung — mit Rollenspielen aus realen Hotel-, Restaurant- und Kreuzfahrtsituationen.

 

3.  Emotional Intelligence at the Front Line

DE:  Emotionale Intelligenz an der Service-Front

Format: Workshop

Audience / Zielgruppe: Front desk, concierge, F&B and guest-relations teams

Suggested duration / Dauer: 1 day

EN — The most in-demand hospitality skill of 2026. Staff develop self-awareness, empathy and emotional self-control to handle demanding guests, cultural differences and high-pressure moments while protecting their own wellbeing and that of the team.

DE — Die gefragteste Hospitality-Kompetenz 2026. Die Mitarbeiter entwickeln Selbstwahrnehmung, Empathie und emotionale Selbststeuerung, um anspruchsvolle Gäste, kulturelle Unterschiede und Drucksituationen zu meistern — und dabei das eigene Wohlbefinden und das des Teams zu schützen.

 

4.  The Cultural Code of the Guest: Serving an International Audience

DE:  Der kulturelle Code des Gastes: Internationale Gäste souverän bedienen

Format: Group training

Audience / Zielgruppe: Hotel, cruise and catering teams serving international guests

Suggested duration / Dauer: 1 day

EN — How guest expectations differ across cultures — greeting, dining, personal space, hierarchy and complaint behaviour — and how to adapt service without stereotyping. Built on the trainer’s experience across Asia, Europe, Canada and Russia.

DE — Wie sich Gästeerwartungen je nach Kultur unterscheiden — Begrüßung, Essen, Distanz, Hierarchie und Beschwerdeverhalten — und wie man den Service anpasst, ohne zu stereotypisieren. Basierend auf der Erfahrung des Trainers in Asien, Europa, Kanada und Russland.

 

5.  The Silent Signals: Body Language & Non-Verbal Service

DE:  Stille Signale: Körpersprache und nonverbaler Service

Format: Workshop

Audience / Zielgruppe: All guest-facing staff

Suggested duration / Dauer: Half day – 1 day

EN — Posture, distance, eye contact, gesture and grooming — the signals staff send before they speak. Participants learn to project warmth, competence and discretion, and to read the unspoken signals of guests.

DE — Haltung, Distanz, Blickkontakt, Gestik und Erscheinungsbild — die Signale, die Mitarbeiter senden, bevor sie sprechen. Die Teilnehmer lernen, Wärme, Kompetenz und Diskretion auszustrahlen und die unausgesprochenen Signale der Gäste zu lesen.

 

II. Management & Leadership Trainings

II. Management- und Führungstrainings

6.  From Colleague to Leader: First-Time Hospitality Supervisors

DE:  Vom Kollegen zur Führungskraft: Erstmalige Vorgesetzte in der Hotellerie

Format: Group training + coaching

Audience / Zielgruppe: Newly promoted supervisors and team leaders

Suggested duration / Dauer: 2 days

EN — Equips newly promoted supervisors with the essentials: delegation, giving feedback, leading former peers, handling conflict and basic financial literacy (cost, labour, upselling). Practical, hands-on and scenario-based.

DE — Rüstet frisch beförderte Vorgesetzte mit dem Wesentlichen aus: Delegation, Feedback geben, ehemalige Kollegen führen, Konflikte lösen und betriebswirtschaftliche Grundlagen (Kosten, Personal, Upselling). Praxisnah und szenariobasiert.

 

7.  Keeping Your Best People: Staff Retention & Engagement

DE:  Die Besten halten: Mitarbeiterbindung und Engagement

Format: Management workshop

Audience / Zielgruppe: Department heads, GMs, HR and owners

Suggested duration / Dauer: 1 day

EN — Addresses the industry’s biggest challenge — turnover and ‘quiet quitting’. Managers learn to spot early disengagement, build motivation beyond pay, design recognition that works and create schedules and cultures that keep good people.

DE — Behandelt die größte Herausforderung der Branche — Fluktuation und „stille Kündigung“. Führungskräfte lernen, frühe Demotivation zu erkennen, Motivation jenseits der Bezahlung aufzubauen, wirksame Anerkennung zu gestalten und eine Kultur zu schaffen, die gute Mitarbeiter hält.

 

8.  Leading Across Generations & Ages in Hospitality

DE:  Führen über Generationen und Altersgruppen hinweg in der Hotellerie

Format: Management workshop

Audience / Zielgruppe: Managers, HR, owners

Suggested duration / Dauer: Half day – 1 day

EN — How to lead teams that span four generations and to value experienced staff over 60 as an asset, not a liability. Covers communication styles, mentoring pairings, knowledge transfer and fair, age-inclusive recruitment.

DE — Wie man Teams führt, die vier Generationen umfassen, und erfahrene Mitarbeiter über 60 als Gewinn statt als Last schätzt. Behandelt Kommunikationsstile, Mentoring-Tandems, Wissenstransfer und faires, altersinklusives Recruiting.

 

9.  Hire for Character, Train for Skill: Recruiting & Onboarding

DE:  Charakter einstellen, Fähigkeiten schulen: Recruiting und Onboarding

Format: Management training

Audience / Zielgruppe: GMs, HR, department heads

Suggested duration / Dauer: 1 day

EN — Why attitude beats experience in service roles, and how to interview for it. Covers structured interviewing, trial shifts, red flags, and an onboarding programme that makes new hires productive and loyal in their first 90 days.

DE — Warum Haltung in Servicerollen wichtiger ist als Erfahrung — und wie man gezielt danach auswählt. Behandelt strukturierte Interviews, Probearbeit, Warnsignale und ein Onboarding-Programm, das neue Mitarbeiter in den ersten 90 Tagen produktiv und loyal macht.

 

III. Specialised & Niche Programmes

III. Spezial- und Nischenprogramme

10.  Pre-Opening Excellence: From Empty Building to Full House

DE:  Pre-Opening-Exzellenz: Vom leeren Gebäude zum vollen Haus

Format: Consulting-led training / coaching

Audience / Zielgruppe: Pre-opening teams of new hotels, resorts and cruise ships

Suggested duration / Dauer: Tailored programme

EN — A rare, field-tested programme for opening teams. Covers the critical-path timeline, SOP development, recruitment and training waves, supplier set-up, mock services and the first guest-ready inspection — drawn from numerous hotel, club and cruise-ship openings.

DE — Ein seltenes, praxiserprobtes Programm für Eröffnungsteams. Behandelt den kritischen Zeitplan, SOP-Entwicklung, Recruiting- und Trainingswellen, Lieferantenaufbau, Probeläufe und die erste gästebereite Abnahme — aus zahlreichen Hotel-, Club- und Kreuzfahrtschiff-Eröffnungen.

 

11.  Hospitality at Sea: Hotel Operations on Cruise & River Ships

DE:  Gastfreundschaft auf See: Hotelbetrieb auf Kreuzfahrt- und Flussschiffen

Format: Group training / career seminar

Audience / Zielgruppe: Crew, hotel departments on ships, and students considering a cruise career

Suggested duration / Dauer: 1–2 days

EN — The booming cruise sector explained from the inside: life and service standards on board, the rhythm of embarkation days, multicultural crews, confined-space teamwork, and why ships are an ideal fast-track career start in hospitality.

DE — Der boomende Kreuzfahrtsektor von innen erklärt: Leben und Servicestandards an Bord, der Rhythmus der Anlegetage, multikulturelle Crews, Teamarbeit auf engem Raum und warum Schiffe ein idealer Karriere-Schnellstart in der Hotellerie sind.

 

12.  Protecting the House: Loss Prevention & Hotel Security Awareness

DE:  Das Haus schützen: Schadenprävention und Sicherheitsbewusstsein im Hotel

Format: Group training

Audience / Zielgruppe: Management, front desk, housekeeping, F&B and security staff

Suggested duration / Dauer: Half day – 1 day

EN — Where losses really happen — guests, staff and weak systems — and how to build controls without creating a climate of distrust. Includes theft and fraud patterns, cash and inventory controls, data and cyber awareness, and the legally required basics of guest-safety vigilance.

DE — Wo Verluste wirklich entstehen — Gäste, Personal und schwache Systeme — und wie man Kontrollen aufbaut, ohne ein Klima des Misstrauens zu schaffen. Beinhaltet Diebstahl- und Betrugsmuster, Bargeld- und Inventarkontrollen, Daten- und Cyber-Bewusstsein sowie die rechtlich erforderlichen Grundlagen der Gästesicherheit.

 

13.  AI & Digital Tools for the Hospitality Floor

DE:  KI und digitale Werkzeuge für den Hospitality-Alltag

Format: Workshop

Audience / Zielgruppe: Staff and managers adopting PMS, POS and AI tools

Suggested duration / Dauer: Half day – 1 day

EN — A practical, non-technical workshop on where automation and AI genuinely help — check-in, personalisation, scheduling, guest messaging — and where the human touch must stay. Hands-on with the everyday digital tools staff now need to master.

DE — Ein praxisnaher, nicht-technischer Workshop darüber, wo Automatisierung und KI wirklich helfen — Check-in, Personalisierung, Dienstplanung, Gästekommunikation — und wo die menschliche Note bleiben muss. Praktische Übungen mit den digitalen Alltagswerkzeugen, die das Personal heute beherrschen muss.

 

IV. Lectures & Keynotes (Universities, Schools, Conferences)

IV. Vorträge & Keynotes (Universitäten, Schulen, Konferenzen)

14.  It´s Just Hotel Service? The Real Economics of Hospitality

DE:  Nur Hotelservice? Die wahre Ökonomie der Gastfreundschaft

Format: Keynote lecture

Audience / Zielgruppe: University and school students, industry conferences

Suggested duration / Dauer: 60–90 min

EN — An engaging keynote on why service is the true product of the hospitality industry and how small human moments translate into loyalty, reviews and revenue. Rich with real stories from hotels, clubs and cruise ships across the world.

DE — Eine fesselnde Keynote darüber, warum Service das eigentliche Produkt der Hotellerie ist und wie kleine menschliche Momente in Loyalität, Bewertungen und Umsatz umschlagen. Reich an echten Geschichten aus Hotels, Clubs und Kreuzfahrtschiffen weltweit.

 

15.  Careers Without Borders: Building an International Hospitality Career

DE:  Karriere ohne Grenzen: Eine internationale Hospitality-Laufbahn aufbauen

Format: Lecture / career talk

Audience / Zielgruppe: Hospitality and tourism students, graduates

Suggested duration / Dauer: 60–90 min

EN — A motivating, practical talk for students: how to build an international career across hotels, resorts and cruise lines, what employers really look for, how to use internships and sponsorships (e.g. the Humboldt Foundation), and how to stand out in a global market.

DE — Ein motivierender, praxisnaher Vortrag für Studierende: wie man eine internationale Karriere über Hotels, Resorts und Kreuzfahrtlinien aufbaut, worauf Arbeitgeber wirklich achten, wie man Praktika und Förderungen (z. B. die Humboldt-Stiftung) nutzt und wie man sich auf einem globalen Markt abhebt.

 

16.  The Future of Service: AI, Robots and the Irreplaceable Human

DE:  Die Zukunft des Service: KI, Roboter und der unersetzliche Mensch

Format: Keynote lecture

Audience / Zielgruppe: Universities, industry conferences, leadership audiences

Suggested duration / Dauer: 60–90 min

EN — A forward-looking keynote on how AI and automation are reshaping hospitality — and why the human element becomes more valuable, not less. Separates hype from reality and shows where future professionals should invest their skills.

DE — Eine zukunftsgerichtete Keynote darüber, wie KI und Automatisierung die Hotellerie verändern — und warum das Menschliche wertvoller wird, nicht weniger wert. Trennt Hype von Realität und zeigt, in welche Kompetenzen künftige Fachkräfte investieren sollten.

 

17.  Educating for Hospitality in Times of Crisis

DE:  Bildung für Tourismus und Hotellerie in Krisenzeiten

Format: Academic lecture / panel

Audience / Zielgruppe: Universities, faculty, tourism & hospitality programmes

Suggested duration / Dauer: 60–90 min

EN — An academic lecture on how hospitality and tourism education must adapt to crises — pandemics, labour shortages, geopolitical shifts — bridging classroom and industry. Suitable as a stand-alone lecture or a conference panel contribution.

DE — Ein akademischer Vortrag darüber, wie sich die Tourismus- und Hospitality-Ausbildung an Krisen anpassen muss — Pandemien, Arbeitskräftemangel, geopolitische Verschiebungen — und Hörsaal und Praxis verbindet. Geeignet als eigenständiger Vortrag oder Konferenz-Panelbeitrag.

 

Formats & next steps / Formate & nächste Schritte

EN — Every programme is available as a tailored group training, workshop, one-on-one coaching or keynote lecture, on-site or online, in English or German. Contact us via hotelservicemore.com for a free evaluation and a proposal matched to your team, property or institution.

DE — Jedes Programm ist als maßgeschneidertes Gruppentraining, Workshop, Eins-zu-eins-Coaching oder Keynote-Vortrag verfügbar — vor Ort oder online, auf Englisch oder Deutsch. Kontaktieren Sie uns über hotelservicemore.com (stephanbusch@hotmail.com)für eine kostenlose Bewertung und ein auf Ihr Team, Ihr Haus oder Ihre Institution zugeschnittenes Angebot.

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